Whether its electronics, vehicles, earth moving equipment, gold and diamonds or business stock, Cash is King is able to assist you to give you cash on the spot. How to apply with Cash is King 1. You will bring in your item, or call us with the exact description of it. 2. Once we have enough information about the item, we will value it. This normally takes no longer than 10 minutes. 3. After you agree on the price, we will pay you immediately. Cash Is King offers a standard loan term of 30 days. Your asset, whether it is gold